73 Worth Street New York 10013



MW is a design consultancy based in New York City. The focus of our work is branding for retail, creative and lifestyle clients worldwide. We identify and clarify the intangible character of a brand and create iconic  identities and engaging experiences. We collaborate with a broad spectrum of discerning clients, from niche brands to global organizations. 


Dialogue  - between client and designer, between problem and solution, between audience and project - forms the structure for all our work. This enables robust solutions that support long-term relationships. We pride ourselves on being able to apply our full range of creative skills in a manner that allows us to become immersed in a company; providing relevant and successful solutions that support growth, evolution and engagement.


Founded in 1993, MW has amassed an impressive client list and produced a wide range of award-winning work. Our agile and compact team collaborates with other creative specialists such as architects, writers and digital media experts to meet the specific needs of a project. This approach allows us to stay nimble while delivering world class creative.  


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Prior to the formation of MW, JP Williams was the Senior Art Director for Bergdorf Goodman for three years. Responsibilities included the national advertising campaign, catalogs, specialty mailings and the Bergdorf Goodman Mens store identity and packaging. Previously Williams worked at Anspach Grossman Portugal as a designer of large scale identity programs for Fortune 500 companies. JP is a connoisseur and avid collector of vintage ephemera and tools, and an established authority on typography and design. He writes about his collections and obsessions on Educated at the Rhode Island School of Design and Yale University, JP has taught graphic design at Parsons School of Design and The University of the Arts in Philadelphia. His writing has been published in Communication Arts and Looking Closer: Critical Writings on Graphic Design.


Prior to the formation of MW, Allison Muench Williams was a design director at Carbone Smolan Associates, where she worked for nine years. A graduate of Rhode Island School of Design, she was a Senior Critic in the Graduate Department of the Yale University School of Art and has given lectures, workshops and judged competitions internationally.